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Do you believe Mr. Chris Anderson?

Good morning America, time to start again.

Today is Hack a day…

We are getting a kind of sick tired of all this, anyway… let’s give some more details.

Chris Anderson is the former Editor in Chief of Wired Magazine, anybody know it?

He reported his very own tour of the factory that produce Arduino on his website:

http://diydrones.com/profiles/blogs/the-future-of-arduino

Browsing the pictures that Anderson took and posted, we can see some good example:

The person on the right, that is running the assembling machines, is Diego, the (now) member of our staff that was in charge of the management of the assembly lines in the Arduino’s factory at that time, captured at work by Mr. Anderson’s camera. You can see him in the picture we published on Kickstarter:

The next picture published by Wired’s former Editor in Chief Chris Anderson, taken during his official visit to Arduino’s factory is this:

That he captioned: “These women load the bootloader and run the tests.”

The woman on the right is Simona, again an actual member of our staff, that is not in the picture we published on Kickstarter because she was behind the camera to take it. The picture is taken from the back but she has that unique tattoo on the right shoulder that make very easy the identification!

We published more pictures at the beginning on Kickstarter that we had to remove because space was required for the products and the website impose limits on the size of the description. This is the picture that we posted at the origin:

This picture is in our workshop, when the factory that Mr. Anderson visited outsourced to us the works on the Xbee and Ethernet Hosts because the skilled worker left and moved with us. You can see Simona working on the Xbee shields in our workshop.

Here we go with the invoices, a couple of examples are more than enough:

Our address has changed from the 2010 to the 2011 and we had, for the privacy, to cover the prices and the names. With google it will be very easy to compare the destination address with the address of the Arduino’s factory. These are legal document and can’t be anything than true, if we don’t want to let the owner of our company to see the jail from inside.

These two invoices are related to the work on about 500 Shields Xbee and almost 2.000 Ethernet shields that, after the SMD assembling, need to be finished with the soldering of the headers, LAN connectors and so on.

There is out there still somebody that is really willing to say we haven’t been involved in Arduino’s manufacturing?

We don’t really think people should believe us. Do you believe Mr. Chris Anderson, former Editor in Chief of Wired Magazine, and his camera?

We thought journalism involved checking sources and hearing the attacked counterpart as well.  The writers at Hackaday didn’t bother checking the comments to that post, or willingly ignored them.  As it is, we truly believe the best classification for this blog entry is “propaganda”.

 
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Arduino(TM)(TradeMark) intimated us to close the domain and cancel our product

Many of our supporters are following today a discussion between me and Massimo Banzi, originated by a blog post on the Arduino(TradeMark) official website.

We received by e-mail from Italy a letter from a lawyer that clam our name is infringing the intellectual rights about the trademark: arduino. (all lower case as the registration form the lawyer provided to us).

What they say is: smARtDUINO = arduino

The letter is dated November 26th 2012, today, but we discovered that the documents were printed the day October 29th, the day after we launched the Kickstarter project:

So, we just ask, if we really were infringing any IP or any other law, why wait almost one month? Why they didn’t immediately contacted us to ask to shut down the project or to change the working?

Future will tell us… maybe.

 
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Kickstarter is amazing

We really had a busy week end, thanks to our campaign running on Kickstarter.

The first good thing is that we already passed the 50% of our goal, after only 3 days alive. This is great!

We are also discovering a very strong community, that is supporting us with strong energy and passion. This push us to do more and harder. It’s really a good feeling.

We published some new things during the week end, the most important are the details about the smARtBUS Open I/O.

The detailed information are available in the dedicated page on our website. We are also preparing a tutorial on how to create a board compatible with the smARtBUS Open I/O.

We are waiting now for comments and suggestions.

 
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Kickstarter’s video

This is the video we made for the promotional page on Kickstarter.

 
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Kickstarter’s campaign started!

We are live on Kickstarter!!!

We also want to thanks Chris Lin, our first backer after less than 15 minutes from the launch of the project, for the support.

Click here to support smARtDUINO on Kickstarter.

 
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QUAD CORE Arduino Video

We want to show what incredible new and amazing things you can do with smARtDUINO so we posted this video.

 

QUAD CORE ARDUINO™ from smARtDUINO on Vimeo.

 
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250.000

We just published a video on ourYouTube channel showing a couple of our smARtDUINO boards perform a long run for 250.000 seconds, about 70 hours.

 
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We are almost there

The date is getting closer and it’s time for us to start to open our doors to the rest of the world.

For more than one year we studied, experimented, designed, trashed and started from scratch again.

Now only five days are left and the testing it’s very intense.

Our SMD oven for prototyping it’s baking without stop…

In the lab we are testing, testing, testing day and night…

And we finally chosen the size of the printing on the t-shirts!

The social accounts have been setup as well and the website is getting populated of information… we are almost there!

 
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